World Cup TF1 Scores 2018 Viewing Record As France Advances ToSemis

World Cup: TF1 Scores 2018 Viewing Record As France Advances ToS

Publicis Media has estimated that advertising revenue for TF1 will reach 54M euros with France through to the semis, and 58M if it gets to the final. But lets not get ahead of ourselves just yet.

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Its been estimated that around 3M-5M more sets of eyeballs were glued to giant screens in bars and town squares around France yesterday. Certainly in my Provencal village, time stood still as captain Hugo Lloris punched a key save. In Paris, revelers flooded the Champs Elysees.

World Cup: TF1 Scores 2018 Viewing Record As France Advances ToSemis

The second match on Friday, which saw Belgiums Red Devils take Brazils Selecao, reunited 10.3M viewers for TF1 and 48.2% of the audience. While polls here show most in France would have preferred face off against Brazil in the semis, we are now full-steam ahead to Tuesday with an 8PM local kickoff against our neighbors to the northeast. And those viewing numbers are certain to be massive.

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Fridays first quarter-finalWorld Cupmatch, which saw a strong and composed French team defeat Uruguay, may have been played at 4PM local time, but that didnt stop supporters ofLes Bleusfrom tuning in en masse. Leading commercial broadcasterTF1drew its largest audience yet of the tournament and its highest ratings of the year with 12.9M watching Raphal Varane and Antoine Griezmann knock outLa Celeste2-0 to advance to the semis. The audience share was a huge 76 with a peak of 16.1M viewers near the end of the game.

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For reference, the 1998 final between France and Brazil, and played at the Stade de France just outside Paris, drew 20M viewers in a vastly different TV landscape.

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Frances performance throughout World Cup 2018 has been a boon for TF1, even if pay channel BeIN Sport is airing all of the games (TF1 has 28 key matches).Les Bleus kick-off match against Australia back on June 16 had alreadyset the bar highfor TF1 with a then-best of the year at 12.6M viewers and a 69 share. Frances stunning win against Argentina last weekend was also a big draw with 12.5M and a 72.1 share.

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To set an all-time record for the French side, they would have to beat the 2006 semi-final against Portugal (22.2M viewers). The final that year, which included the Zinedine Zidane head-butt heard round the world, came in slightly lower with 22.1M viewers for TF1.

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